Critical factors underpinning the e-CRM activities of SMEs

by: TandF
June 13, 2011
DOI: 10.4016/31094.01
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Article:
Peer-Reviewed Paper, View Original
Description:
Small and medium-sized enterprises (SMEs) are vital components of our economies, but many struggle to perform the marketing prescribed... » More
Citation:
Journal of Marketing Management, (2011) Volume 27, Issue 5 & 6, pp 503 - 529
Authors:
Paul Harrigan, Elaine Ramsey, Patrick Ibbotson