Addressing Today's Global Development Challenges

submitted by: UP Los Baños

Talk delivered by Dr. Ralph D. Christy, Director of the Cornell International Institute for Food, Agriculture and Development, CH Dyson School of Applied Economics and Management, Cornell University College of Agriculture and Life Sciences during the symposium on Philippine Rural Development and Cornell, November 16, 2012 at SEARCA, UPLB, College, Laguna

Science Nation - Science of Shopping

submitted by: nsf
Go into any grocery store and cameras may be watching you. These cameras are not looking for thieves, they're looking for shoppers! The cameras are focused on the tops of peoples' heads (so it's anonymous), but they don't have to see faces to track which store aisles get the most traffic and how long consumers spend looking over products. With support from the National Science Foundation, computer scientist and CEO of VideoMining Rajeev Sharma and his team have designed software that...

Retail Grocery Store Marketing Strategies and Obesity: An Integrative Review

submitted by: kglanz
Context: In-store food marketing can influence food-purchasing behaviors and warrants increased attention given the dramatic rise in obesity. Descriptive and experimental studies of key marketing components have been conducted by consumer scientists, marketing researchers, and public health experts. This review synthesizes research and publications from industry and academic sources and provides direction for developing and evaluating promising interventions. Evidence acquisition:...
Authors: Karen Glanz, Michael D.M. Bader, Shally Iyer

Industry Progress to Market a Healthful Diet to American Children and Adolescents

submitted by: Vivica Kraak
Context: The IOM released an expert committee report in 2005 that assessed the nature, extent, and influence of food and beverage marketing practices on the diets and health of American children and adolescents. The report concluded that prevailing marketing practices did not support a healthful diet and offered recommendations for diverse stakeholders to promote a healthful diet. The investigators evaluated progress made by food, beverage, and restaurant companies; trade associations;...
Authors: Vivica Kraak, Mary Story, Ellen Wartella, Jaya Ginter

Critical factors underpinning the e-CRM activities of SMEs

submitted by: TandF
Small and medium-sized enterprises (SMEs) are vital components of our economies, but many struggle to perform the marketing prescribed theoretically for large organisations. In practice, marketing is performed in SMEs through an intrinsic customer orientation, which exhibits striking resemblances to customer relationship management (CRM) theory. This paper presents research evidence to help us understand the impact of Internet-based technologies (IBTs) on the CRM activities (that is e-CRM)...
Authors: Paul Harrigan, Elaine Ramsey, Patrick Ibbotson

Apresentação - Luciana Nery

submitted by: Mateus Santana

Vídeo de apresentação da professora Luciana Nery.

The ZBW is your pilot (reloaded)

submitted by: ZBW

We have chosen the implementation of our new corporate design as an occasion to reshoot our video “The ZBW is your pilot”. Have a look at how we as a library 2.0 provide you with economic information – online or at our branches in Kiel and Hamburg.

Management issues in e-learning elearning online on-line distance education

submitted by: mcweadon

McWeadon Education founder Professor Badrul Khan delivered a keynote address at the Computer Courseware Development Conference (5-16 February 2007) Kathmandu, Nepal organized by the Asian Development Bank. http://www.adbi.org/event/2104.pilot.computer.courseware/agenda/

Web 2.0 Panel

submitted by: dougramsey

A discussion with Brian Dear from Eventful.com, Seth Greenberg from Intuit.com and Turbotax, and Seth Sternberg from Meebo.com on Web 2.0, online enterpreneurship, user communities, advertising, technology and communication.