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Journal of Marketing Management

JMM is concerned with all aspects of the management of marketing, providing a forum for the exchange of latest research ideas and best practice in the field of marketing overall. JMM meets the needs of wide audiences comprising marketing executives, senior line-managers, teachers, researchers and undergraduate and postgraduate students.
Critical factors underpinning the e-CRM activities of SMEs
Critical factors underpinning the e-CRM activities of SMEs
Paul Harrigan, Elaine Ramsey, Patrick Ibbotson
Issue: Journal of Marketing Management, (2011) Volume 27, Issue 5 & 6, pp 503 - 529
Created: Jun 13, 2011
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