Critical factors underpinning the e-CRM activities of SMEs

submitted by: TandF
Small and medium-sized enterprises (SMEs) are vital components of our economies, but many struggle to perform the marketing prescribed theoretically for large organisations. In practice, marketing is performed in SMEs through an intrinsic customer orientation, which exhibits striking resemblances to customer relationship management (CRM) theory. This paper presents research evidence to help us understand the impact of Internet-based technologies (IBTs) on the CRM activities (that is e-CRM)...
Authors: Paul Harrigan, Elaine Ramsey, Patrick Ibbotson

Interview with Prof Michael Baker, Founding Editor of the Journal of Marketing Management

submitted by: TandF
An interview with Professor Michael Baker, Founding Editor of the Journal of Marketing Management. Professor Baker talks about the history of the Journal of Marketing Management and gives an overview of the journal as a whole. For the interview script, please click on the file link in the Supplementary Materials section below the video. To download this interview as a podcast click on the 'Download Audio' link below. To visit the Journal of Marketing Management homepage please go to...