marketing

Context: The IOM released an expert committee report in 2005 that assessed the nature, extent, and influence of food and beverage marketing practices on the diets and health of American children and adolescents. The report concluded that prevailing marketing practices did not support a healthful diet and offered recommendations for diverse stakeholders to promote a healthful diet. The investigators evaluated progress made by food, beverage, and restaurant companies; trade associations;...

Small and medium-sized enterprises (SMEs) are vital components of our economies, but many struggle to perform the marketing prescribed theoretically for large organisations. In practice, marketing is performed in SMEs through an intrinsic customer orientation, which exhibits striking resemblances to customer relationship management (CRM) theory. This paper presents research evidence to help us understand the impact of Internet-based technologies (IBTs) on the CRM activities (that is e-CRM)...

Vídeo de apresentação da professora Luciana Nery.

We have chosen the implementation of our new corporate design as an occasion to reshoot our video “The ZBW is your pilot”. Have a look at how we as a library 2.0 provide you with economic information – online or at our branches in Kiel and Hamburg.

McWeadon Education founder Professor Badrul Khan delivered a keynote address at the Computer Courseware Development Conference (5-16 February 2007) Kathmandu, Nepal organized by the Asian Development Bank. http://www.adbi.org/event/2104.pilot.computer.courseware/agenda/

A discussion with Brian Dear from Eventful.com, Seth Greenberg from Intuit.com and Turbotax, and Seth Sternberg from Meebo.com on Web 2.0, online enterpreneurship, user communities, advertising, technology and communication.