Critical factors underpinning the e-CRM activities of SMEs

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Critical factors underpinning the e-CRM activities of SMEs

by: TandF

June 13, 2011

Peer-Reviewed Paper

Authors: Paul Harrigan, Elaine Ramsey, Patrick Ibbotson

Citation: Journal of Marketing Management, (2011) Volume 27, Issue 5 & 6, pp 503 - 529

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Copyright 2012 © Paul Harrigan, Elaine Ramsey, Patrick Ibbotson. This pubcast is licensed under the terms of the Creative Commons Attribution License 3.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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Critical factors underpinning the e-CRM activities of SMEs

Critical factors underpinning the e-CRM activities of SMEs

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