Graphic Warning Labels in Cigarette Advertisements: Recall and Viewing Patterns

submitted by: andrewstrasser
Background: The Family Smoking Prevention and Control Act gave the U.S. Food and Drug Administration (FDA) legal authority to mandate graphic warning labels on cigarette advertising and packaging. The FDA requires that these graphic warning labels be embedded into cigarette advertising and packaging by September 2012. Purpose: The aim of this study was to examine differences in recall and viewing patterns of text-only versus graphic cigarette warning labels and the association between...
Authors: Andrew Strasser