Science Nation - Science of Shopping

submitted by: nsf
Go into any grocery store and cameras may be watching you. These cameras are not looking for thieves, they're looking for shoppers! The cameras are focused on the tops of peoples' heads (so it's anonymous), but they don't have to see faces to track which store aisles get the most traffic and how long consumers spend looking over products. With support from the National Science Foundation, computer scientist and CEO of VideoMining Rajeev Sharma and his team have designed software that...

Retail Grocery Store Marketing Strategies and Obesity: An Integrative Review

submitted by: kglanz
Context: In-store food marketing can influence food-purchasing behaviors and warrants increased attention given the dramatic rise in obesity. Descriptive and experimental studies of key marketing components have been conducted by consumer scientists, marketing researchers, and public health experts. This review synthesizes research and publications from industry and academic sources and provides direction for developing and evaluating promising interventions. Evidence acquisition:...
Authors: Karen Glanz, Michael D.M. Bader, Shally Iyer