sales management

Interview with Prof Michael Baker, Founding Editor of the Journal of Marketing Management

submitted by: TandF
An interview with Professor Michael Baker, Founding Editor of the Journal of Marketing Management . Professor Baker talks about the history of the Journal of Marketing Management and gives an overview of the journal as a whole. For the interview script, please click on the file link in the Supplementary Materials section below the video. To download this interview as a podcast click on the 'Download Audio' link below. To visit the Journal of Marketing Management homepage please...