Learning from Katrina: Importance of Mass Media Communication Activities and Community Readiness During a Natural Disaster

submitted by: jackykim

This study focuses on the importance of mass media communication activities and the role of community outreach before, during, and after a natural disaster, specifically the October 2007 San Diego Wildfires. Using the events that followed Hurricane Katrina in 2005 as a framework, this study analyzes how the actual media coverage of each event was portrayed to the public – which includes printed publications, broadcast journalism, and internet-based blogs.