What do cigarette pack colors communicate to smokers in the US?

submitted by: mabansal
Background: New legislation in the U.S. prohibits tobacco companies from labeling cigarette packs with terms such as light, mild, or low after June 2010. However, experience from countries that have removed these descriptors suggests that different terms, colors, or numbers communicating the same messages may replace them. Purpose: The main purpose of this study was to examine how cigarette pack colors are perceived by smokers to correspond to different descriptive terms. Methods:...
Authors: Brian Fix, Richard O'connor, Maansi Bansal-travers, K. michael Cummings