Mayo Clinic Proceedings 2012: A New Era in Journal Stewardship.

submitted by: WentzMR

Dr. William L. Lanier, Professor of Anesthesiology at Mayo Clinic in Rochester, MN, and Editor-in-Chief of Mayo Clinic Proceedings, discusses his editorial appearing in the January 2012 issue of the journal on the redesign of Proceedings and the many exciting new features found there. Available at: http://www.mayoclinicproceedings.org/article/S0025-6196(11)00020-6/fulltext

Learning from Katrina: Importance of Mass Media Communication Activities and Community Readiness During a Natural Disaster

submitted by: jackykim

This study focuses on the importance of mass media communication activities and the role of community outreach before, during, and after a natural disaster, specifically the October 2007 San Diego Wildfires. Using the events that followed Hurricane Katrina in 2005 as a framework, this study analyzes how the actual media coverage of each event was portrayed to the public – which includes printed publications, broadcast journalism, and internet-based blogs.