Graphic Warning Labels in Cigarette Advertisements: Recall and Viewing Patterns

submitted by: andrewstrasser
Background: The Family Smoking Prevention and Control Act gave the U.S. Food and Drug Administration (FDA) legal authority to mandate graphic warning labels on cigarette advertising and packaging. The FDA requires that these graphic warning labels be embedded into cigarette advertising and packaging by September 2012. Purpose: The aim of this study was to examine differences in recall and viewing patterns of text-only versus graphic cigarette warning labels and the association between...
Authors: Andrew Strasser

U.S. Hookah Tobacco Smoking Establishments Advertised on the Internet

submitted by: betlertc
Background: Establishments dedicated to hookah tobacco smoking recently have proliferated and helped introduce hookah use to U.S. communities. Purpose: To conduct a comprehensive, qualitative assessment of websites promoting these establishments. Methods: In June 2009, a systematic search process was initiated to access the universe of websites representing major hookah tobacco smoking establishments. In 2009 –2010, codebook development followed an iterative paradigm involving three...
Authors: Brian Primack, Kristen Rice, Ariel Shensa, Mary Carroll, Erica DePenna, Rima Nakkash, Tracey Barnett

What do cigarette pack colors communicate to smokers in the US?

submitted by: mabansal
Background: New legislation in the U.S. prohibits tobacco companies from labeling cigarette packs with terms such as light, mild, or low after June 2010. However, experience from countries that have removed these descriptors suggests that different terms, colors, or numbers communicating the same messages may replace them. Purpose: The main purpose of this study was to examine how cigarette pack colors are perceived by smokers to correspond to different descriptive terms. Methods:...
Authors: Brian Fix, Richard O'connor, Maansi Bansal-travers, K. michael Cummings