Background: The Family Smoking Prevention and Control Act gave the U.S. Food and Drug
Administration (FDA) legal authority to mandate graphic warning labels on cigarette advertising and
packaging. The FDA requires that these graphic warning labels be embedded into cigarette advertising
and packaging by September 2012.
Purpose: The aim of this study was to examine differences in recall and viewing patterns of
text-only versus graphic cigarette warning labels and the association between...
Authors: Andrew Strasser