Don't let "uh oh" become "oh no". -- Discussions Don't let "uh oh" become "oh no". Don't let "uh oh" become "oh no". Don't let "uh oh" become "oh no". bourne - Critique There are very important messages here - one for the public and one for the pharmacist. I am not sure how best to do it - but those intended audiences should be made aware at the right time - it is almost like 2 videos? May 10, 2011 Powerpoint Storyboard Powerpoint Storyboard: Don't Let Uh Oh Become Uh No - Emergency Contraception Apr 29, 2011 Review of Story Board Summary: - The intention is to create a video that increase awareness of how to obtain emergency contraception, specifically from the teenage audiences. The video starts with a teenager experiencing a contraception malfunction. The teenager proceeds to ask people around on advice, disproves a number of pregnancy prevention myths, then follows the advice of a pharmacist family member to obtain emergency contraception. The video follows the actress through the consultation, while the pharmacist providing the consult also educates a fellow pharmacist on how to obtain the Emergency Contraception certificate. Global commentary - Overall, its pretty effective. By presenting it in a more entertaining light, it becomes more relatable to the target audience, on a topic that is controversial and in general quite ambiguous. - They not only present problem, and present a solution as well. - It’s a pretty detailed story board with adequate statistics. Particular features of speech, incorrect information - We like that they’re debunking the myths for pregnancy prevention. - Focus on providing a detailed patient counseling “What it is, How to take it, What to expect.” - Perhaps show a final ending scene involving some sort of closure, patient is happy, shakes hand with pharmacist etc… definitely end the video with patient and pharmacist. Minor points, spelling errors - The pharmacist education may be detracting from the point, or perhaps they can minimize it to avoid derailing from the main point and main audience. -Jeff, Rebecca, Naina Apr 29, 2011