Drug Diversion and Counterfeiting: Greg, Michelle Lew, Tiffany Lew
Reviewed by: Jennifer Pham, Stephanie Wang, Sandy Ian-U Chong
The presentation starts off with an anecdotal reenactment of an interesting story to garner interest and leads into an informative and interactive presentation of a serious topic. The topic is relevant to pharmacy, pharmacists, and the public as well as lawmakers. However, as the group’s presentation is to target the lay people, many “technical” words should be screened or defined. The topic is well selected as it’s a current issue affecting pharmacy and patient safety but has little recognition in the media. This presentation has great potential to inform and educate. However, since this topic is too comprehensive and there is limited intervention that lay population can participate, it is more important to point out the importance and the relevance to the target audience (maybe showing more statistical evidence to stress the importance?).
Because of the 5-10 minute time limit, perhaps it would be better to focus the topic on one aspect that the target population can influence. Elaborate more on how anecdotes are relevant to the population (what main point are you trying to get across to your target audience). We would suggest pointing out
In sum, is the main point to educate or to persuade target to act. Why are we told to contact senators? What should we say? Change the laws or report wrongdoing or adverse effects? Or are we to not order from internet pharmacies?
Title is funny, great metaphor, and reenactment is great. It will be entertaining and engaging.
Explain clearly “drug diversion and counterfeiting” because most likely the person watching your video will not have read Dangerous Doses. Define words like “e-pedigree, nanomolecular forensic marking system..etc…” Because of the interactive nature of this presentation, the comparing of counterfeit versus real drug could be really fun—and probably impossible.