This research addresses the question by finding the reasons of the disproportionate transportation users between automobiles and other means of transportation, specifically public transportation. Findings show SDMTS trolley system to be successful, yet main improvements need to be focused on with the bus system. Few suggestions from analyzing survey results, case studies, and personal observation include ensuring quicker service with the bus system, minimizing wait times, creating maps that show clear transfer routes for public to learn easily, and guiding infill development within Mission Valley to create variety of local businesses for residents of Mission Valley to live closer to where they work.
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